The campaign will also run through activations at music festivals and cultural events in India and other markets, featuring pop-ups and installations.
Fans are invited to visit the Cardinal/West parking lot of Baum-Walker Stadium to see the Budweiser Clydesdale horses in person from 3-6 p.m Thursday, April 10.
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.