Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

LeBron James has detailed the three brands who pitched offers to him as a senior in high school - and the $10million offer he ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Gilbert Arenas' ex-girlfriend Laura Govan hyped LeBron James' mother, Gloria James after the Lakers star revealed her role in one of his major business deals.

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

Anta's trade growth grew 1,901 percent year-over-year on StockX and Saucony was ranked among the top five fastest-growing ...

Nike cut him loose, but Kyrie Irving landed on his feet with Anta. Now, the shoes are seeing a surge in demand.

INGLEWOOD, Calif. (AP) — NBA games are scheduled to return to wildfire-ravaged Los Angeles on Monday night, with the Clippers ...