Bodyarmor paints itself as a healthier sports drink alternative to giants like Gatorade. The sports drink industry persuades average consumers to believe these beverages will enhance athletic ...

BODYARMOR Sports Drink teamed up with Frisco-based YouTube group Dude Perfect to launch an exclusive new flavor and bottle ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

BODYARMOR Sports Drink today announced a multi-year partnership with one of New York’s most beloved superstar basketball players, Jalen Brunson. As part of the partnership, Brunson and BODYARMOR ...

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...

Bodyarmor has drafted New York Knicks All ... meaningful to our team because of our New York roots.” The sports drink brand was launched by Glaceau co-founder Mike Repole back in 2011.

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

Featuring their signature sports drink and low-calorie option in BODYARMOR LYTE, the product can now be found in stores across Canada, including Toronto, Montreal, Calgary, and Vancouver ...