From vortex bottles to legendary advertisements, here's a look at the history of Miller Lite as it celebrates its 50th ...

Milwaukee's Miller Brewing introduced Miller Lite, a 96-calorie beer designed to compete with premium brews. It started a ...

This “wow” moment is a great start to the Miller Brewery Archives Experience, a tour of the brewery’s extensive collection of ...

MILWAUKEE — As the Milwaukee Brewers conducted a moment of silence before their home opener to honor Bob Uecker, one fan decided keeping quiet wasn’t the best way to pay tribute to the lovable ...

Other fans lined up Miller Lite beer cans at the base of the statue. Bob Uecker bobbleheads adorn the dashboard of Joshua Stanelle's Milwaukee Brewers themed van prior to a baseball game between ...

MILWAUKEE (AP) — As the Milwaukee Brewers conducted a moment of silence before their home opener to honor Bob Uecker, one fan decided keeping quiet wasn’t the best way to pay tribute to the ...

Bob Uecker jokes with photographers and well wishers during the unveiling of his statue Friday, April 25, 2014, in section 422 at Miller Park in Milwaukee known as the "Uecker Seats." ...

Uecker’s gig as the Miller pitchman lasted 17 years and paired him with such (unironically) famous names as Billy Martin, John Madden, Joe Frazier, and Mr. Jock Itch himself, Mickey Mantle.

Fans toast to Bob Uecker at 'Major League' sports bar in West Milwaukee. ... Papara bought everyone in the building a Miller Lite and the crowd cheered as they toasted to the Milwaukee-born legend.

He was an announcer and media celebrity, but Bob Uecker might have gained more notoriety than anything else as a beer pitchman in Miller Lite commercials.

“Mr. Baseball” Bob Uecker, who starred in 1980s Miller Lite ads, died this week. Brand Marketing Bob Uecker’s ad career—looking back at the Miller Lite pitchman’s greatest hits ...

Uecker worked as a pitchman for Miller Lite, and throughout the 1980s would appear in a number of TV ads. None of which, however, compare to the infamous “Front Row” ad, in which an usher lets ...