CEO Brendan Whitworth wants to change the term used to classify brews like Budweiser and Bud Light – "domestic" beer – to a more patriotic "American" beer.

After the decades-old Subway Inn shut down, the new tenant took down its sign. The Subway Inn’s former operator said he had no right to do so.

In a Wednesday letter titled "A Call for American Beers," CEO Brendan Whitworth expressed his dissatisfaction with the ...