Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...

The freshman has taken college basketball by storm. Now he must cement his legacy in its most storied rivalry.

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

Nike, Adidas and Puma all have a strong slate in store for February, including a nostalgic and prolific “Teenage Mutant Ninja ...

Foot Locker, Inc. (NYSE: FL) has announced its highly anticipated return to NBA All-Star 2025 in the San Francisco Bay Area, bringing back its dynamic multi-brand activation for a second consecutive ...

UFC President and CEO Dana White has revealed the reason why he never wants to meet NBA great Michael Jordan. Having won an ...

Ohio State will play at Penn State, but not at the Bryce Jordan Center. Here's what Rec Hall is and why the Buckeyes will be there Thursday.

His first shoe was banned by the NBA, or they at least attempted to ban it. Jordan kept wearing the shoes and the rest is history. 23XI Racing posted a graphic with the new scheme. It was full of red ...

“Well I mean, Jordan Brand is a global brand, right?” Reddick said to Bob Pockrass of FOX Sports. “They have a life outside of racing and they sell shoes across the entire world. So, yeah, I can ...

“Motorsport-inspired footwear is more than just a passing trend – it's picking up serious speed. The rise of low-profile ...

Michael Jordan just gifted DJ Khaled an ultra-rare Air Jordan that only 23 people will ever own. Here's the wild story behind ...

The immersive experience, spanning Feb. 13 to Feb. 16, will feature sneaker drops and exclusive product customization.