The stressful season of holidays is approaching, fast! For some it’s a blessing, for some a curse, because shopping for presents is not always enjoyable, to say the least. BMW, as usual, is going to ...

After enticing us with their new Lifestyle Collection and plenty of beautiful, interesting gift ideas for the holidays, just before Thanksgiving and Black Friday (great timing, by the way), the guys ...

This year’s BMW holiday campaign, titled “The Gift,” is about the cool of a classic car, seen through the eyes of a grandson. The creative, by JvM Hamburg, illustrates how the joy of driving connects ...

Ninety years ago, German engine designer Max Fritz shocked the motorcycle world with his innovative BMW R32. It included three world firsts for motorcycles: alloy pistons, shaft drive and boxer engine ...