QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to ...

Augmented reality is the new QR code Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile ...

Big in Japan Inc., the developers of ShopSavvy, are adding augmented reality and QR code support to the application in an effort to expand consumer use of 2D bar codes. ShopSavvy said it added QR ...

The movie Submerged was neither augmented reality (AR) nor virtual reality (VR) nor 360-degree video. It was more like 180-degree video. According to reviews, the experience was as immersive as a ...

WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is ...

I’ve been PCMag’s home entertainment expert for over 10 years, covering both TVs and everything you might want to connect to them. I’ve reviewed more than a thousand different consumer ...

How well do you know the night sky? If you struggle to tell one star from another, a new pair of augmented reality binoculars may be for you. Aimed at astronomy enthusiasts wanting to explore the ...

Alibaba has led a $60 million investment round into augmented-reality glasses maker Nreal, a sign the Chinese technology giant is delving deeper into the metaverse. "We aim to support ...

The company just released the developer beta for visionOS 2.2, which brings with it wide and ultrawide curved virtual display options for the Vision Pro, 9to5Mac reports. Beta users will also ...