The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

A prominent Apple analyst says iPhone 16 Pro preorders were lower in the first weekend relative to last year’s iPhone 15 Pro performance.

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data.

A majority of people say inflation will stop them from buying a new phone this year, according to a new survey.

Apple's share price fell during its "Glowtime" event, where it unveiled the iPhone 16 as well as other products, and ended the day flat. The company, worth $3 trillion, is facing concern that it is losing its edge in the burgeoning area of artificial intelligence.

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that will bring Apple Intelligence. New customers can get access to those features in an early version by joining Apple’s beta programme and choosing to download that update.

Apple released the iPhone 16 lineup yesterday, with lovely new colors, a new button for capturing photos, bigger batteries,