"Iverson for me, growing up, Iverson was basketball for young African-Americans in pop culture. The post Amid High Demand, ...

A new record has been set in the world of memorabilia by Allen Iverson, an ex-NBA star who now serves as Vice President of Reebok Basketball.

Reebok was with Iverson every step of the way, even when facing pressure from basketball fans who were not ready for the new ...