Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be part of his rise ...

While the Los Angeles Lakers are in the middle of the 2024-25 season, the 2025 NFL Playoffs are raging on with several ...

Philadelphia Eagles wide receiver Devonta Smith wore custom Reebok cleats inspired by Allen Iverson's basketball sneakers.

Eagles star receiver Devonta Smith wore custom Reebok cleats inspired by Philly legend Allen Iverson for team's NFL Playoff ...

Fluidity is one of the biggest parts of modern football, and AC Milan could have their own versatile gem in the shape of Yunus Musah. Since arriving, Musah has been quite bit-part. Two head ...

A venture-capital fund headed by former Japanese national soccer team player Keisuke Honda ... least 20 companies that invested in Honda’s X&KSK Fund, according to the document.

Back in 2022, when he was a Los Angeles Ram, he searched long and hard for his next shoe before finding it: FCTRY LAb, co-owned by former Yeezy and Adidas ... a revolutionary cleat that was ...

Manchester United’s £900 million kit deal with Adidas could be terminated by the German sportswear giant if the club were relegated from the Premier League. Adidas has the power under the terms ...

Hours before ringing in the new year, the CEO of X, formerly Twitter, announced the platform will launch a payment system, X Money, in 2025. In an X post on Tuesday afternoon, CEO Linda Yaccarino ...

Shedeur, the son of Hall of Famer Deion Sanders, showed off Giants-themed cleats prior to his final college game. Although he didn’t wear them during the game, the message seems to be that Shedeur has ...

There is plenty of intrigue in what has unfolded as a mystery with Sanders and his cleats - potentially inspired by his interest in playing for the Giants - in preparation for his final college ...