The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

Australian Open runner-up Aryna Sabalenka could be facing a big fine for her post-match reaction in the final. And Novak Djokovic has been called out for posting his injury scans at a time when the tennis world was celebrating Madison Keys' maiden grand slam triumph.

Madison Keys won her first ever grand slam title on Saturday, stunning two-time defending champion and world No. 1 Aryna Sabalenka 6-3 2-6 7-5 in a thrilling Australian Open women’s final.

Madison Keys stunned Aryna Sabalenka in the Australian Open women’s final to win her long-awaited first grand slam title while denying the World No 1 a historic ‘three-peat’. Keys halted Sabalenka’s winning run in Melbourne and triumphed in the battle of two big-hitters, winning 6-3 2-6 7-5 in a thrilling deciding set on the Rod Laver Arena.

American Madison Keys upset top-ranked Aryna Sabalenka 6-3, 2-6, 7-5 to win the 2025 Australian Open. This win gives Keys her first ever Grand Slam title at the age of 29.

Keys, ranked 14th and seeded 19th, prevented Sabalenka from earning what would have been her third women's trophy in a row at the Australian Open — something last accomplished by Martina Hingis from 1997-99 — and her fourth major title overall.

Madison Keys of the U.S. celebrates after defeating Iga Swiatek of Poland in their semifinal match at the Australian Open tennis championship in Melbourne, Australia, early Friday, Jan. 24, 2025. (AP Photo/Vincent Thian) AP

Aryna Sabalenka’s bid for a third consecutive Australian Open championship will continue after she got past Anastasia Pavlyuchenkova 2-6, 6-2, 6-3 in a surprisingly difficult quarterfinal.

After the first Grand Slam of the year, the WTA Race begins to take shape with the first major distribution of points. Australian Open champion Madison Keys and runner-up Aryna Sabalenka are at the forefront,

Madison Keys has been through her fair share of gut-wrenching losses and injuries over her 15-year career. But her hard work and earnest perseverance was finally rewarded in spades at the.

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