Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Longhorns were always viewed as a heavy favorite to keep Mansfield, Texas, native and five-star offensive tackle ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

TYLER, Texas (KLTV) - When the Texas College Steers were wrapping up their spring session, they were coming off their best ...

The Texas Longhorns are not only playing on the field like a powerhouse program, but they are also recruiting like one.

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...