This cultural moment has become an unmissable commercial juggernaut, where the line between celebrating a tradition and ...

October 2025 witnessed a textbook example of moment marketing around Halloween and the Louvre heist, with some anti-AI ads ...

Mohan earlier led marketing at BLS International and has led marketing with brands including Samsung, DLF, Café Coffee Day, ...

Meta introduced new lead verification tools, including SMS and work email verification, along with address validation tests ...

Halloween in India isn’t about horror,  it’s about humour and a little drama. Here’s how it’s turning from a Western import ...

With the festive rush now over, Imagicaa CEO and CMO Dhimant Bakshi breaks down the multi-generational, digital-first ...

As a part of this campaign, HDFC Securities flips scam awareness into binge-worthy storytelling, turning everyday scam ...

The American singer & songwriter will feature in the brand's upcoming campaigns and creative projects to reflect its focus on ...

The print ad highlights technology’s limits with the line, “AI can assist, but it will never replace your words,” along with ...

If confirmed, Omnicom and IPG plan to consolidate their creative networks around BBDO, McCann, and TBWA, with DDB likely to ...

The report highlights the agency's CSR spend across education, healthcare, women’s empowerment, digital inclusion, and ...

The numbers are in, India’s festive ad spends hit new highs, with digital leading the charge. This is a report card of how ...