The ability to interpret nuanced user signals and creatively respond to them is an SEO skill that AI cannot replace.

Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance.

SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

Thought leadership often gets confused with expert content. Here’s what it actually means and why it matters for building ...

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about ...

How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.