Meta was hit this week with a new privacy lawsuit for allegedly secretly tracking users' browsing activity on mobile websites that embed Meta's analytics pixel, and linking that activity to users' ...

The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheting tariffs, consumer pullbacks and stalled ...

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AI search ads will impact traditional search businesses and present challenges for brands - especially those with heavy investments in traditional keyword-based search advertising, according to ...

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more ...

The deal follows Rudansky's publishing debut earlier this year of a fantasy novel titled 'Georgie Summers And The Scribes of Scatterplot' (February 2025, Greenleaf Book Group).

The NHL and Sony will work together to evolve the NHL experience for fans, as well as NHL coaches, officials, players and broadcasters.

The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop in history.

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"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the ...

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...

The creative, developed in-house and with Campbell Ewald, runs in New York State, Canada, the U.K. and Australia.