Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, 9 minutes ago ...

Bitterman was CMO at The Weather Channel and earlier was North American Chief Strategy Officer at WPP's Mindshare and senior vice president-media, social, content at Publicis Groupe's Digitas.

Medtronic's Senior Paid Media Specialist writes "Marketing has reached a moment, the money or power moment. Should we be ...

He reports to CEO Dani Mariano. “In a time of rapid industry change, we’re equipped with powerful tools like rich data, targeted media, evolving social platforms, creators, and fast-advancing AI. Born ...

Shula Sinclair shared why Snickers chose Jose as the face of the AI campaign and how they built trust within that partnership ...

The just-launched marketing campaign runs on TV, CTV, OLV, OOH and social: TikTok, Meta, Pinterest, YouTube Shorts, Snapchat.

The “Dodge the fare, pay the price” strategy reminds customers that being caught is unpleasant, as well as costly, with fines up to £1,000 ($1,325).

One might suggest Comcast CEO Brian Roberts' donation could be part of the plan - especially now that Comcast is spinning off ...

Jung A Kim, the first woman to hold the global CEO post, succeeds William Lee who will continue as a senior advisor through the transition.

Video game users ages 16-24 only give 19% of their weekly time to traditional TV and watching movies in theaters compared to 32% who spend time doing console or mobile gaming, and 40% who spend time ...

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Netflix began testing real-time voting earlier this year with a live cooking show in August - "Dinner Time Live with David Chang." ...