The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

Dive Insight: Coke is appealing to “Star Wars” diehards with a campaign that features ample references to the long-running space opera, collectible products and an element of personalization through ...