As intelligent systems take on more responsibility, marketers must ensure that performance doesn’t come at the cost of privacy. The good news? AI can be both privacy-conscious and results-oriented, ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using ...

In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s ...

Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now often drains it. When I was the ...

The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about AI, buying AI and ...

For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by ...

Google officially killed its Privacy Sandbox, the once-flagship initiative aimed at replacing third-party cookies with privacy-preserving ad technologies. Privacy ...

Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that instinct is no longer working? In the ...

Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I ...

There’s a vast gap between agentic AI’s promise and the current implementation reality. As vendors rush to rebrand existing automation as “agentic” and marketers scramble to avoid being left behind, ...

Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI means nothing ...

Marketing teams face more pressure than ever to fill the pipeline and acquire new customers. With access to more data and analytics than ever before, it’s no surprise that business leaders and ...