Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in how B2B professionals conduct product ...
As intelligent systems take on more responsibility, marketers must ensure that performance doesn’t come at the cost of privacy. The good news? AI can be both privacy-conscious and results-oriented, ...
In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s ...
Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.
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