Brands have increasingly used virtual and augmented reality, especially within social media, to create interactive experiences in which consumers can continue to engage in a digital space. For example ...

Major consumer goods companies are undergoing category optimization efforts, tightening up portfolios by offloading underforming brands, investing in the core offerings, and expanding in areas poised ...

Coty recently completed its ERP migration to S/4 HANA. Expected benefits include increased operational efficiency and cost savings related to automation, standardization, and more control over global ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...

Cascades, a Canadian packaging leader, faced challenges with decentralized dock scheduling and limited visibility across 63 plants. By implementing Opendock, a centralized dock scheduling platform, ...

While E.l.f. reported 40% net sales growth in the second quarter, U.S. consumers are being more choiceful with their spending, said Amin, and demand in the region was softer for the quarter than ...

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of ...

Counterfeiting continues to be a growing concern, particularly in the fashion industry. According to U.S. Customs and Border Protection, 26.2% of all counterfeit product seizures in 2023 were within ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held April 28-30 in Chicago in 2025. Save the date to unlock new data-driven strategies and ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Clorox’s digital transformation is underway with an expected ERP integration happening in the U.S. segment over the next 18 months. Learn why CPG companies like Clorox, 3M, Hanesbrands, and Church & ...