We asked industry experts across the region to share their take on whether programmatic numbers can truly be trusted.

Alkadhi has previously advised NEOM, the PIF, Saudi Research and Publishing Company and the COP29 Presidency in Azerbaijan.

The appointment grants The Vantage representation rights to Hearst’s portfolio of international editions, spanning more than ...

Creó Global's Jaimesha Patel explains why now more than ever the brands must lean into social listening, and then act on it.

The PRCA MENA survey is completely anonymous, open to all PR and comms professionals in the region, and takes less than 5 minutes to complete.

Cheil MEA's Wang Junwen says that lasting success for Chinese automotive brands will come from relevance, not reach.

Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

The Experience Abu Dhabi campaign was rolled out across social media, YouTube, OLV, display ads, CTV, OOH and search engine ...

The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human ...