Speaking at the second edition of the Sidharth Rao Memorial Lecture, legendary ad man, lyricist and poet Prasoon Joshi took ...

Pepsico: Murree Brewery, Pakistan's oldest alcohol producer, faces restrictions. Alcohol is outlawed for Muslims. The brewery expands into non-alcoholic drinks due to government regulations. High ...

Growing concerns are emerging about the mental health impact of AI platforms like ChatGPT. Reports indicate potential risks, ...

Chinese automakers are rapidly gaining global dominance. They achieve this by drastically reducing vehicle development time.

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

BMW Group India experienced a robust 10% sales increase in the first half of 2025, totaling 7,774 units. Electric vehicle ...

China's EV market faces government intervention amid concerns of oversupply and price wars, despite soaring sales led by BYD.

France's antitrust agency has fined Shein, the China-founded fast-fashion retailer. The fine is 40 million euros. Shein is ...

Despite record viewership, the ICC World Test Championship Final 2025 witnessed a 75% drop in ad volumes, prompting a re-evaluation of sports broadcasting monetization. Marketers are refining ...

The ICC WTC Final 2025 between South Africa and Australia saw a 75 percent drop in ad volumes despite record viewership.

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

In the digital age, user data protection is very important. Brands must be transparent about data usage. Contextual targeting ...