PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental ...

Former president George W. Bush took the internet by storm during the 2025 Inauguration of President Donald Trump, where the ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

The Hypnotic Process of Launching US Navy’s Newest $600 Million Warship The Future Is Here: 13 American Industries Poised for ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume trends. Fragrance trends are quickly rising in popularity and becoming just ...

"I strongly believe that whenever you do something, you should put yourself in someone else's shoes," former flight attendant ...

Made from essential oils, the intoxicating scent boasts floral and tropical notes that are gentle and fragrant without being overpowering. Even people who don’t prefer floral perfumes have made it ...

It's been revealed that four of the Love Island villa's girls all swear by the same 'sensual' scent - and if you fancy ...

Whether or not drugging-via-hydroxyzine is technically possible, this claim is still false, simply an evolution of the same urban legend that's been circulating nearly as long as the internet has been ...

Sabas actually created The Maker's Dream, which layers cinnamon butter, white sandalwood, amber, vanilla bourbon, vetiver, ...