PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental ...

THE PERFUME SHOCK IS BACK. This is the story of a real case that happened last week and that a friend is sharing. A friend ...

Former president George W. Bush took the internet by storm during the 2025 Inauguration of President Donald Trump, where the ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume trends. Fragrance trends are quickly rising in popularity and becoming just ...

It's been revealed that four of the Love Island villa's girls all swear by the same 'sensual' scent - and if you fancy ...

Made from essential oils, the intoxicating scent boasts floral and tropical notes that are gentle and fragrant without being overpowering. Even people who don’t prefer floral perfumes have made it ...

A MAN who stole three sets of perfume worth £200 from Boots and a large amount of alcohol from Waitrose has been jailed. Joshua Richardson, of Claude Road, Cardiff, was jailed for six weeks when he ...

I'm sharing my story as a warning to other young women who may be tempted to continue their party-loving ways while pregnant.

The Love Island All Stars villa is full of glamorous women, and it seems that many of them share a love for one perfume in ...