PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

The Hypnotic Process of Launching US Navy’s Newest $600 Million Warship The Future Is Here: 13 American Industries Poised for ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume trends. Fragrance trends are quickly rising in popularity and becoming just ...

It's been revealed that four of the Love Island villa's girls all swear by the same 'sensual' scent - and if you fancy ...

Made from essential oils, the intoxicating scent boasts floral and tropical notes that are gentle and fragrant without being overpowering. Even people who don’t prefer floral perfumes have made it ...

V Perfumes announces Youm Al-Otoor (Perfumes Day), a grand celebration of perfumes on 25 January 2025 across all retail ...

I'm sharing my story as a warning to other young women who may be tempted to continue their party-loving ways while pregnant.

The Love Island All Stars villa is full of glamorous women, and it seems that many of them share a love for one perfume in ...

Before humans ever set foot in space, we sent fruit flies, monkeys, chimps, and dogs.

Despite a number of headwinds, Christmas 2024 appeared to be one for the record books as the likes of M&S, Tesco, Sainsbury’s ...

Sylvie Fleury delights in the luxury industry’s dark side at Thaddaeus Ropac in Paris, with her exhibition ‘Sculpture Nails’ ...