With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

PepsiCo (NASDAQ: PEP) has been one of those relative winners so far in 2025, with shares up slightly even as the S&P 500 ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Cola, PepsiCo, and Reliance’s Campa launch affordable Rs 10 diet and light drinks as demand for sugar-free beverages grows ...