The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.

The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in.

Netflix will have one of its biggest days Wednesday since the site launched in 1998 when it airs two NFL games for the first time.

Ravens vs. Texans, Chiefs vs. Steelers and Beyoncé were big draws on Netflix, marking the latest step in the streaming service's move into live sports.

Netflix's Christmas Day telecast of two NFL games drew a broadcast network-level audience of about 24 million U.S. viewers for each game.

Netflix says it had a big audience for its live NFL games on Christmas Day, with Nielsen ratings designating them “the most-streamed NFL games in US history.” The Kansas City Chiefs and the Pittsburgh Steelers notched a 24.

The streaming giant will have one of its biggest days since the site launched in 1998 when it airs two NFL games for the first time.