Jio is extending free JioHotstar access to users who previously enjoyed complimentary subscriptions to either JioCinema or ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

JioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and ...

IPL 2025 begins on March 22, but Indian cricket fans face disappointment as JioCinema and Hotstar’s merger leads to the end ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

Fans of IPL will now pay for JioHotstar, but Jio and Airtel users get free access. Impact on advertisers discussed.