The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...

Ford "Employee Pricing" for most new Ford cars for every customer in the U.S. Ford made that announcement Wednesday.

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively mass produce the automobile under Henry Ford with the Ford Model T.

One way that GM rivals Ford and Stellantis are giving potential buyers some much-needed peace of mind is by offering employee pricing for everyone. However, GM hasn’t announced such a program.

Ford introduces employee pricing nationwide, offering 8-10% discounts on new vehicles aiming to support buyers amid market uncertainty ...