The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Matt Pelc was among the car shoppers who had tariffs and potential price increases on his mind as he began researching new ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the ...

Ford CEO Jim Farley told Fox that Ford can tolerate tariffs, there are even some benefits, but only if details on parts get ...

Auto stocks continued their downward slide on Monday as the sector, heavily exposed to tariffs, looks for a bottom.

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

US auto sales for March came in higher than Deutsche Bank analysts expected, the bank said in a Friday report, rising from ...

A Stellantis spokesperson told The Hill that the new program, called “America’s Freedom of Choice,” offers customers a chance to buy vehicles at “employee price or current cash incentives.” “We will ...

The campaign comes as Trump has rolled out a fresh package of tariffs, impacting nearly every country in the world.

Ford and Stellantis are offering employee-pricing programs, while Hyundai said it would not raise prices for at least two ...

President Donald Trump’s 25 percent tariffs on all auto-related imports have been called “a debacle of epic proportions” and ...