The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Matt Pelc was among the car shoppers who had tariffs and potential price increases on his mind as he began researching new ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...

Ford introduces employee pricing nationwide, offering 8-10% discounts on new vehicles aiming to support buyers amid market uncertainty ...

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the ...

Ford CEO Jim Farley told Fox that Ford can tolerate tariffs, there are even some benefits, but only if details on parts get ...

Ford CEO Jim Farley told Fox that Ford can tolerate tariffs, there are even some benefits, but only if details on parts get ...

Auto stocks continued their downward slide on Monday as the sector, heavily exposed to tariffs, looks for a bottom.