A new Dunkin' ad is the latest to face backlash for channeling "genetics" in an effort to hype a new product. Fresh on the heels of American Eagle's "Sydney Sweeney Has Great Jeans" campaign, which was called out for purported racist undertones,

Dunkin’s new ad featuring Gavin Casalegno has sparked controversy online due to its unexpected reference to genetics while promoting a summer drink. Many social media users questioned the connection between coffee and genetics.

Last week, the fashion retailer American Eagle launched a provocative denim campaign starring the blonde-haired, blue-eyed actress Sydney Sweeney that touted her “great jeans.”