Boston Bruins CEO Charlie Jacobs vowed that his team would return to the playoffs next season despite finishing in last place and trading away several players at the deadline.

I feel it. I hear the boos. I feel all that and they need to know that we’re working hard to right this ship," said Jacobs, who sent a letter to fans following the end of the season.

The brass of the Boston Bruins held court with reporters on Thursday, promising much better days are ahead for the franchise.