Black-owned brands urge US consumers not to boycott Target over end of diversity efforts
Consumers who want to boycott Target should instead spend their dollars on products from Black-owned businesses at the retailer, said April Showers, founder and chief executive of toy, apparel and home goods brand Afro Unicorn, which has been sold at Target since 2022.
Black-Owned Businesses Resist Boycott Calls After Target’s DEI Retreat
Anger at Target surged after it followed other companies that abandoned DEI programs, but Black-owned businesses that struggled to earn shelf space there urged critics to focus on buying minority-owned companies' products instead.
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