Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? The respected analyst ...

Doubts emerged in the tech community following a sharp critique of Apple from prominent analyst John Gruber in his blog post ...

The Apple Health app is getting a built-in AI next year, and this revamp will reportedly be under "Project Mulberry." ...

More specifically, WWDC 2025 affords Apple the opportunity to reset the discussion around what's coming to Siri and when. And ...

Did you turn off Apple's AI tools only to find them active again? You can turn them all off or deactivate individual ones.

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University of Michigan, Apple’s struggles with genAI and Siri in particular may be ...

A Canada-wide class-action lawsuit has been launched in B.C. alleging Apple Canada engaged in misleading advertising when it marketed the iPhone 16, by promising it would include innovative artificial ...

After over promising and under delivering with Apple Intelligence the company is now taking a much more subdued approach for WWDC 2025.

Buffett no doubt knows this. It's likely part of the reason Apple remains his largest public stock holding. As of the end of ...

Explore guidance from Microsoft on how to design, build, and test AI systems.