The 20-second ad for Wrigley’s Extra shows two young women sitting in a car listening to Carly Rae Jepson’s hit “Call Me Maybe.” They each pop a piece of gum into their mouths, then lean ...

In 1893, Wrigley introduced Juicy Fruit at the ... ubiquitous Juicy Fruit has remained over the years. Alongside Big Red gum, ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...