In a completely unexpected move, Facebook decided not to ruin WhatsApp for the time being. Facebook warned users back in the fall of 2018 that ads would be deployed inside WhatsApp, prompting some ...

In an interview with Brazilian media, WhatsApp 's head Will Cathcart said the company is not planning to put any ads in your main chat but can show ads in other places, reports TechCrunch.

And now that WhatsApp ads will finally be a reality, we spoke to experts to find out what this means for marketers and consumers, and how will they leverage the new medium of advertising.