Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

When I review local business websites with no traffic, the content itself is rarely the issue. What’s missing is distribution ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Ads have made their way into Google’s AI Mode, and many blockers are falling short. Here are some ways to keep your screen clutter-free.

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Breaking up Google Ad Manager is unworkable according to Google Android Headlines U.S. District Judge Paula Xinis criticized ...

To advertise the Pixel 10 Pro's 100x zoom, Google is bringing back a pair of 'Love Actually' actors ahead of the holiday season.

Black Friday has become something of an anachronism in the e-commerce era. The day after Thanksgiving marks the official ...

When Trump began his second term, he said the administration would no longer let the industry “run wild, stifling competition ...

The EU is considering whether to designate Apple’s Maps and Ads services as a “gatekeeper” under DMA. Apple does not think it qualifies.

Consumers are caught by scams which use urgency triggers, confirmation bias and trust signals to create a false sense of ...

A company turns a dial on a product used by millions and destabilizes their minds. That is essentially what happened at ...