Search Engine Land is your source for Google Looker Studio (formerly Google Data Studio) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, ...

Google has been refining Data Studio to provide better blending capability and more flexibility in combining data. Data blending may as well be a dance craze because the capability is very popular ...

A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the ...

Google announced that now the Search Console connector for Google Data Studio can now bring in traffic data for Google Discover and Google News. This means you can do more mashing up of your data, ...

With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful. So… what now? You could create a filter for brand campaigns. However, that will filter out any non-brand ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...