Last year, the WNBA community got to see the "Caitlin Clark effect" firsthand through metrics like TV viewership and live ...
It helps that fans are loyal. A Nielsen study found that WNBA fans are 1.8 times more likely to engage with a team online and ...
Jewell Loyd #24 of the Seattle Storm handles the ball during the game against the Las Vegas Aces during Round one Game one of the 2024 WNBA Playoffs on September 22, 2024 at Michelob ULTRA Arena ...
The evening’s television audience peaked at 5.4 million ... But, her decision to sit out — and instead bring that attention to WNBA All-Star Weekend in front of her Indiana Fever fans ...
The owner of the Detroit Pistons is leading a supergroup of investors in an effort to bring a WNBA franchise back to Detroit.
The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...