Then, suddenly, rose perfumes leaned heavily on the uncanny, looping in darker, more mysterious elements that redefine rose ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Searching for a fragrance that lasts all day? We’ve got you covered with the top long-lasting men’s scents for 2025! Discover ...

Find a way to make it your own.” To break down some application myths and learn the art of perfume amplification and longevity, ahead, we speak with Guichard, along with other experts, for a few ...

The actor – and now Valentino Beauty's first global fragrance ambassador – takes a break from filming The Four Seasons to ...

Why We Love It: Fueled by a hit of ginger, our testers loved this cologne's woodsy blend balanced with subtle bourbon vanilla. The scent was consistent and had excellent staying power on almost ...

Fred’s Chance Infinie collection of nine high-jewellery pieces, Balenciaga’s line of ten new fragrances, and more.

It began with a bad habit. Dean, a 21-year-old pre-med student based out of California, had been using Rogue nicotine pouches for about a year when, one day at the gym, he discovered that the ...