Now, let's get to the news. Under Armour has opened its new flagship Brand House at Baltimore Peninsula. The store, open to the public, measures 24,000 square feet in the apparel maker's new ...

Kevin Plank returned to the CEO role last year, and 2025 could be the year his new strategy for the company starts to show ...

UAA's focus on premium products, customer loyalty and operational efficiency positions it for long-term growth and ...

As part of this shift, Under Armour is implementing a more targeted approach to promotions at its Factory House outlets, excluding certain key items from store-wide discounts. This strategy is ...