Budweiser is hosting an exclusive "Football & Foals" party at Warm Springs Ranch in Booneville, Mo. on Super Bowl Sunday.

The Super Bowl halftime show is essentially the biggest concert of the entire year. Sure, it might top out at just 15 minutes ...

The fest will include a "Super Bowl Boil" crowning the city's top seafood boil, and a pop-up with custom Pepsi flavors.

It was a big moment for New Orleans' Lakefront Airport in October when Taylor Swift arrived on her gleaming $40 million ...

Halftime at the Super Bowl is usually about twice as long as a typical NFL game. Super Bowl halftime lasts between 25-30 ...

Lamar released an album in November and announced a tour that starts in April. Will that play a role in his Super Bowl set ...

This article discusses the basics of sports betting for the Super Bowl, emphasizing responsible practices and strategies to ...

The game showcased not only Beyoncé, but also innovative wireless technology, courtesy of Professional Wireless Systems.

As Drake continues to make legal moves, Kendrick Lamar prepares for his halftime show at Super Bowl LIX. The rapper has been ...

Some people have surmised that Aubrey's legal tactic is a way to get the NFL and Apple Music, who sponsor the halftime show, ...

Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

Over the years, Pepsi has been an integral part of Super Bowl celebrations. A long time sponsor of the halftime show, the ...