Southwest Airlines will switch up its boarding process in a big way once the carrier shifts to assigned seating.

For years, Southwest Airlines has offered travelers a distinctive flying experience — one that’s historically involved open ...

Southwest Airlines is ending its free checked bags policy for many passengers. Some experts think customer loyalty could ...

The ratings agency put the airline on “negative” outlook, saying the company could become less financially conservative.

Going to nine boarding groups. For as long as most Southwest passengers can remember, Southwest has had three main boarding groups — A, B, and C. But now that the airline is going to a more ...

Now, American Airlines is jumping on the bandwagon (albeit more subtly) by launching a temporary upgraded status match offer ...

Delta's latest promotion is geared specifically toward a group of Southwest loyalists. Ahead of the busy summer travel season ...

While each change can, in a vacuum, improve financials, and Southwest can do its best to keep that quirky culture, airlines are a complicated web ... space and more gate-checked bags. That makes ...

Southwest Airlines boosts competitiveness with product changes, red-eye flights, & increased fees. Click here to find out why ...