Michaelson is co-founder and CEO of Smalls, a six-year-old direct-to-consumer startup that makes human-grade food for cats. The company is announcing today that it has raised $19 million in new ...

Smalls is the first-to-market DTC fresh cat-only food brand. We are changing the way people feed their cats with ultra-high protein, human-grade fresh food for healthier, more energetic cats. Cat ...

Some startups in the pet space have tried to give equal footing to both dogs and cats, for example, The Farmer’s Dog, which direct-to-consumer cat food brand Smalls co-founder and CEO Matt ...

This is a good cat food for overweight cats also because it is vet-formulated, human-grade, and easy to transition cats from their current diet to Smalls.

Customers interested in Smalls cat food can order a sample package to start. Smalls' foods are available by subscription, and customers can cancel or change their order at any time. Pros: ...

Smalls is capitalizing on the opportunity to be the leading voice for cats providing humane and nutritional fresh food solutions for the more than 45.3 million cat parents in the U.S.