The company is initially launching apps on Android, iOS, and the web with dreams of someday creating an e-reader of its own.

Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

Indie bookstore backer Bookshop.org launched an e-book platform on Tuesday, making it easier for readers to buy e-books without padding Jeff Bezos'

When we first reported on Bookshop, the online retailer was adamant about dismantling Amazon’s stranglehold on the book market and, in turn, directing money from digital sales to independent bookstores.

The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative.

Bookshop.org, an online retailer that financially supports brick and mortar stores, began selling ebooks today, with all profits going to indie book stores.

The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.