So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

In the Clone Wars, no bank survives by blending in. The only way forward is to break the pattern—turn the app from a sterile utility into a living experience customers actually want to return to.

As progressive Americans have become more secular, the academy has become their primary moral training ground. The results have not been good. Thich Nhat Hanh saw mindfulness as a way to understand ...

You can talk to the chatbot like it's a friendly acquaintance, and it'll help you get a lot done. Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and ...