It also has a more contemporary custom font to help “differentiate Walmart from the crowd.” The colors, now True Blue and Spark Yellow, stay true to the "retailer’s most recognizable tones." Meanwhile ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...