“The app is targeted to these cities specifically and is further targeted to users who check-in to retail or nearby H&M locations within these cities,” she said. “This way the H&M messaging ...

Nonetheless, the initiative helps H&M build brand awareness and adds some digital interaction to the brand’s TV spot. Mobile retail This is not the first time that H&M has used mobile to promote ...

Retail companies across the US are grappling ... and Mattress Firm. In Europe, H&M, Primark, and Adidas (though it went back on its decision) have done the same. But industry experts and insiders ...